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      Get free Standard shipping on all orders of $49.95 or more.
      Offer is valid to US addresses only, not valid for AK and HI.

    • 30 DAY RETURNS

      At, we want you to be absolutely satisfied with your purchase. Our very easy “no questions asked” 30 days return policy, allows you to return for any reason any order, and get your choice of a full refund or exchange within 30 days from the date of shipment.

      Jewelry Cleaner Our free jewelry cleaner is available on all mounted jewelry purchase of $100 or more.
    • GIFT CARDS Gift Cards are the perfect way to give the ones you love the jewelry they're wishing for. Recipients can choose from over Gift Card
      100,000 jewelry and watch style choices. Gift Cards never expire, so they can buy something now or later and are combinable with any promotions. Click here for more...
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Deal of the Week...  
Retail Price: $149.99
Deal Price: $23.99
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How could your prices be so much lower then other web site and jewelry stores?

Most successful web sites on the Internet today spend up to 70% of their income on expensive marketing and advertising to lure customers in. Here at we cut the expenses of a  marketing team, costly advertising agencies, and fifty thousand dollar ads that appear in  magazines only once. We at cut all extra expenses and  bring these savings back to our customers. We hope to grow our business on a word of mouth with our low prices, great service and excellent selection.

As for a physical brick and mortar jewelry store, the following four examples will show where your savings are coming from:

  1. We don't have the high rent expenses of being in a shopping mall: our offices are located in the center of the jewelry industry in New York City where new designs and great deal are brought to our buyers on a daily basis.
  2. We are not limited to the local clientele of a small town. We cater to customers world wide which reduces our cost per customer.
  3. A single sales representative at can assist hundreds of customers daily where a sales person in a jewelry store might spend his entire day helping two or three customers.
  4. Buying power and  high volume purchases from our vendors provide us with discounts that a typical jewelry store can not attain. These savings are incorporated into our prices. 
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How long before my selection will ship?

We state shipping times for all items on sale on This shipping time represents the number of business days (Monday-Friday) required before each item is ready for shipping. (For overnight items you need to select from our overnight delivery section)

Please keep in mind that shipping time does not represent your actual delivery date. Your delivery date will depend on the additional delivery time required by the shipping method you have selected. If we receive an unusual volume of orders on a particular item, this item may go out of stock before we're able to post notification to the site. In this case we will notify you personally with the new shipping date and you can choose to wait or select a different item.

We will notify you personally in case of any delays from the stated shipping time. Custom ring sizes and alternate metals may cause a delay in your shipping time.

Orders placed during our summer vacation (July 1 through July 14th) or Christmas vacation (December 26th through January 5th) may be delayed for up to two weeks, and we will notify you of the new shipping time.

If you have any particular date your item has to be delivered by, please submit it in "Order Comments and Requests" after check out, and we will contact you only in case we will not be able to meet the deadline.


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How long is my coupon good for ?

Your 10% registration coupon has no time limit, however our holiday promotional coupons have an expiration date which will be specified on the coupon or email.

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How does your 30 day return policy work ?

If you are not completely satisfied with your order for any reason, contact us for your RMA number and we will refund your item's purchase price in full.

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Do I still get my 30 day return policy if choose a non-standard size?

You always get a 30 day return policy on all jewelry when you select one of our slandered sizes. When selecting a “Custom Size” from our size choices, you will be prompted for any restocking fee and extra charges that might be applied.

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When will you charge my credit card?

Your credit card is not charged until we ship the merchandise. At the time you submit your order your credit card is processed in real time for an authorization number which is valid for 30 days. At the time we ship your selection we post the authorization number against your account and at that time your card issuer will transfer the funds into our account.

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Does my jewelry come with a warranty ?

Every piece of jewelry sold at comes with a Lifetime Warranty. As long as the item has not been altered in any way or form by another jeweler or physically damaged in any way,  we will repair it at no charge, Click Here.

Disclaimer: ?In the unlikely case that data is inaccurately posted on our site due to an error, we reserve the right to correct any and all errors when they do occur. We will not honor inaccurate or erroneous prices or gem weights. All prices are subject to change without notice."

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Can I order and ask my questions by telephone ?

Yes, you can call with your questions or order 9:30 AM to 5:45 PM Eastern time zone Monday through Friday at  (888)470-FINE for US and Canada, and (212)768-1168  international.

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Can my Certificate of Authenticity be used to insure my jewelry ?

Yes, your Certificate of Authenticity has all the information your insurance company requires to insure your jewelry at full retail value.

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Are all your loose diamonds certified ?

All of our loose diamonds are certified. Laboratory and all of the stone's detail are available on our site. 

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Do you ship internationally ?

Yes, All international orders must be prepaid in full with U.S. funds payable by wire transfer or a cashier's check drawn on a U.S. bank. Dependent upon your country of origin, there may be additional customs duty or VAT fees due. The purchaser is responsible for any fees that may be incurred. Customs policies are different from country to country. You may want to contact your local customs office for additional information. During the checkout process you will be given the proper information to complete your order.

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Can you explain your layaway plan ?

When selecting our Layaway Plan, our customers can choose between one and  five easy payments billed to their Visa, MasterCard or Discover.  Jewelry selection usually ships after last payment is made. If you need to arrange for a different form of payment or you don't feel comfortable using a credit card over the internet you could call us toll free at (888)470-FINE (3463) for more information.

To use our easy Layaway Plan, complete your purchase as you normally would and select the Layaway Plan link at the payment option page when you check out.

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Cookies ?

Cookies are bits of electronic information that a web site can transfer to a visitor's hard drive to help tailor and keep records of his or her visit to the site. Cookies allow web site operators to better customize visits to the site to the visitor's individual preferences. The use of cookies is standard on the Internet and many major web sites use them. Although most web browsers automatically accept cookies, you can usually change your browser to prevent or notify you whenever you are sent a cookie. This gives you the chance to decide whether or not to accept it. The "cookie" itself does not tell us who you are, your email address or anything else personal. Even without accepting a cookie you can still access most of the features on the site. We use cookies so that they can help provide our visitors with a better experience on our site.

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