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      Get free Standard shipping on all orders of $49.95 or more.
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    • 30 DAY RETURNS

      At, we want you to be absolutely satisfied with your purchase. Our very easy “no questions asked” 30 days return policy, allows you to return for any reason any order, and get your choice of a full refund or exchange within 30 days from the date of shipment.

      Jewelry Cleaner Our free jewelry cleaner is available on all mounted jewelry purchase of $100 or more.
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About Us

Honesty, Experience, Selection, Value, and Quality backed by the most comprehensive lifetime warranty in the jewelry industry is what you can expect when shopping with us.
Since 1995 has helped millions of consumers just like you, get educated and shop for any kind of jewelry with confidence and peace of mind.
With our own manufacturing facility in the heart of the diamond district in New York City, with direct access to the hottest and most current designers in the world, and with the most experienced principals and staff in the industry, we have established ourselves in the past 20 years as one of the premier jewelry suppliers on the internet.  This great position comes with great responsibility, and here at, we have instituted a strict policy towards conflict diamonds  and other industry related social issues.
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Come in for the unique designs, be amazed by the savings and be reassured by our exclusive “Silver Shield” lifetime warranty. We understand that purchasing jewelry online can be a tasking experience. We have experts standing by to answer any of your questions, and guide you through your purchase. You will talk directly to a certified gemologist with at least 10 years of industry experience, so please be reassured that we are here to help.
Any problems after your purchase? Take advantage of our Hassle Free, No Questions Asked 30 days return policy. After that your jewelry purchase is covered FOR LIFE. That’s how strongly we stand behind our product.
So please, join the millions of happy, repeat customers that call their only source for “Anything Jewelry”.
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Top Sellers
pendants Style #: 26728
earrings Style #: 26335
rings Style #: 27219
eternity-bands Style #: BM10132
bands Style #: 370047
family-jewelry Style #: 23459, Inc. BBB Business Review is a member of Jewelers Vigilance Committee
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